Knowing where you stand and how you can advance is crucial for a business. Businesses often use the SWOT Analysis or a Business Analysis to help strategise their company by comparing their internal and external factors. Underlying these issues can illuminate details so you can develop an action plan based on the four quadrants. This tool can also be used to identify positive and negatives related to a specific product. The following picture below can guide you to start. Unsure where to begin? WJ is here to assist you.